While you have limited resources, you want to ensure that you are not wasting valuable time or money when starting a business. However, your company cannot afford to overlook a tool as vital as email marketing when it comes to marketing.
But, with so many other ways to contact your consumers, why should you rely on email marketing in the first place? Is it worth it? In a nutshell, sure.
The effect of email marketing may go well beyond simply getting messages into inboxes. There’s a lot of talk about email marketing and its benefits, but what do the email marketing statistics show? When it comes to offering the legitimacy of email marketing, the data speak for themselves.
P.S. Don’t forget to read our email marketing strategy guide if you want to become an email marketing master.
Let’s start with an explanation of email marketing and then go on to the top email marketing metrics you need to know in 2022.
What exactly is email marketing?
The use of email to advertise products or services is known as email marketing. However, it is not confined to that. Email marketing may build relationships with present customers and/or reach out to future consumers. Businesses may use email marketing to keep their clients informed and tailor their marketing communications accordingly. Consider it one of the most cost-effective and conversion-rich kinds of digital marketing available today. It’s practical, compelling, and generates fantastic results for your eCommerce shop.
Here is a collection of intriguing email marketing statistics that demonstrate the importance of email marketing.
1. Email’s Extensive Use:
The email has progressed from modest exchanges between academics to widespread global usage. The global email user base is expected to reach 4.3 billion by 2022. (Statista, 2021). This amount is predicted to rise to 4.6 billion by 2025, accounting for more than half of the world’s expected population.
This figure clearly illustrates that email marketing is an opportunity that firms should not pass up.
If you operate the business in the developed world, your clients will use email, and you should know as well. You can contact individuals with email marketing 24 hours a day, 365 days a year, no matter how tiny your business is. The benefit of email’s decreased time and effort might help you build your email marketing plan better and interact with your audience instantly.
2. Billions of emails are sent every day:
Every day in 2022, 333.2 billion emails are estimated to be sent and received (Statista, 2021). That’s an astonishing number of emails every day.
That isn’t everything. This quantity is predicted to rise to more than 375 billion by 2025. This email marketing statistic will undoubtedly convince you that email marketing isn’t going away anytime soon. It’s expanding.
Many new modes of communication have arisen over the years. Despite this, email marketing has stayed robust and is still growing. With this email marketing statistic in mind, it’s challenging to overlook the power of a strong email marketing campaign.
3. Email Marketing Provides a Strong Return on Investment:
It’s no surprise that with email marketing’s enormous popularity and undeniable advantages, the return on investment is tremendous. A well-thought-out email marketing campaign will generate revenue for you.
You may anticipate a $42 return on investment for every $1 spent on email marketing (DMA, 2019). There are other email marketing perks, but this one is the most important for keeping your business running smoothly.
4. Use of Email for Content Distribution:
With such a high ROI, it’s no wonder that email marketing is one of the most popular means of content distribution among marketers.
According to the most recent figures, as many as 87 per cent of marketers utilize email marketing to deliver their material (Content Marketing Institute, 2020). Email is the second most common content delivery medium, after only social media (89%).
It also outperforms other organic channels like the corporate website or blog and speeches at events, whether virtual or in-person.
Because email marketing provides so many benefits as a content distribution channel, marketers aren’t only using it naturally; one-third (33 per cent) are also participating in sponsored partnerships to push their content to their partners’ email databases.
Indeed, email is so popular among marketers that email engagement is one of the most important KPIs for assessing content effectiveness. More than website traffic and social media statistics, 86 per cent of marketers said they look at email engagement metrics like open rates, click rates, and downloads to assess how successful a piece of content is.
5. Email Marketing Aids Business Growth:
Email is the primary client retention and acquisition driver for small and medium-sized organizations. According to the study, 81 per cent of SMBs still use email as their direct client acquisition channel, and 80 per cent use it for customer retention (Emarsys, 2018).
There may be a lot of chatter about social media and likes, shares, and tweets. Still, it doesn’t make email marketing any less effective. This study’s findings reveal that email marketing outperforms organic search, paid search, and social media for customer acquisition and retention. Not to argue that Facebook isn’t crucial for your organization, but email marketing is unrivalled to direct effect and reach.
6. Emails of Welcome Possess a High Open Rate:
Open rates are one of the most effective indicators of how well your email marketing plan works. This metric indicates how many people have opened your email. After all, who doesn’t want their email marketing campaign to be a smashing success?
But what proportion of your target audience opens the emails they receive? Let’s go into some numbers. A welcome email has an average open rate of 82%. (GetResponse, 2017). You may utilize this while developing your email marketing for your expanding audience. With such a high open rate for welcome emails, you may include some important information that you want your audience to be aware of in the welcome email you send them.
7. Email Personalization Works:
As the preceding statistic reveals, the average email open rate is 20.81 per cent. However, if you customize your emails, you will begin to notice the tremendous impact that personalization can have. Emails with customized subject lines have a 50% greater open rate (Yes Lifecycle Marketing, 2019).
So, when sending out emails, an intelligent email marketing tip would be to personalize your greeting and subject line to include specific names. If that proves too tricky, consider customizing your emails using the company’s name, industry, or a topic of interest.
8. The Influence of Abandoned Cart Emails:
An abandoned cart email is a follow-up email sent to someone who has added products to their cart, completed a portion of the checkout process, and exited the site without purchasing the items. Many consumers add things to their online shopping carts to abandon the basket without completing the transaction. Your company might work around this by sending abandoned cart emails and reclaiming lost transaction opportunities.
Are abandon cart emails effective? Statistics support this claim. Three abandoned cart emails result in 69% more orders than one (Omnisend, 2018). This is one of the most successful eCommerce emails for increasing income.
9. Interactive Emails Are the Future
According to Martech Advisor’s 2017 statistics, using videos in your email may raise click rates by 300 per cent. That is a staggering figure. Marketers frequently use sliders, collapsible menus, and GIFs to make their emails more appealing to customers. Don’t forget to make sure that all of your interactive emails are mobile-friendly.
10. Customers Want to Hear From You:
When asked how frequently they would want to get brand emails, 49 per cent of customers (Statista, 2017) stated they would like to receive promotional emails from their favourite companies every week. This email marketing statistic is handy if you’re concerned about sending too many emails to your consumers. Your audience wants to hear from you, and it appears that they prefer to hear from you via email.