Black Friday Marketing Strategies to Remember

9 Black Friday Marketing Strategies to Remember

The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot. If you’re stuck for ideas, here are nine marketing strategies that will impress your customers and increase your company’s revenue.

What exactly is Black Friday?

What is black friday

In the United States, Black Friday is the Friday following Thanksgiving and marks the beginning of the holiday shopping season. It’s also the time when many businesses (including your competitors) start offering numerous deals and discounts on products.

To remain competitive, your company must develop a marketing strategy that will increase revenue and delight customers.

Best Black Friday Marketing Strategies

The following are nine Black Friday marketing ideas for 2022.

1. Implement social media commerce.

Implement social media commerce

Consumers are increasingly using social media to make purchases and learn more about products and brands. Social media commerce generated $26.97 billion in sales in 2020, with that figure expected to more than double to $56.17 billion by 2023. So, why not include social commerce in your Black Friday marketing plan?

Connect your online store to platforms like Facebook, Instagram, and YouTube, which all allow users to make purchases. On these platforms, you can also run social media-exclusive Black Friday deals, such as Buy-1-Get-1-Free deals.

What We Like: Not only will you increase your online revenue, but you will also gain new social media followers.

2. Make use of email marketing.

email marketing

Start building an email list of potential customers ahead of Black Friday to keep them updated on upcoming Black Friday deals. One method is to use pop-up forms, such as the one below, to collect email addresses.

Make sure to include an incentive. Offer the customer, for example, 30% off their next purchase just for signing up for the email list. Once you’ve compiled your email list, you can begin sending personalized content based on the needs of your customers. Customized emails have a 122% ROI, according to an eMarketer survey.

What We Like: You can encourage customers to stay subscribed long after Black Friday by leveraging email marketing and personalized email content.

3. Make your website shopping-friendly.

Nobody wants to wait for a slow website to finish uploading, especially on Black Friday, when great deals are on the line. Your website should ideally load completely within one to four seconds, as this time frame has a 12% to 30% conversion rate. The longer it takes for your site and its pages to load, the more likely it is that users will lose patience and abandon their purchases.

You should also optimize your website to avoid crashes or outages caused by a large number of Black Friday shoppers.

What We Like: Not only will optimizing your website improve conversion rates and help you avoid Black Friday blunders, but it will also improve your website’s overall functionality, which is important all year.

3. Make your website shopping-friendly.

Nobody wants to wait for a slow website to finish uploading, especially on Black Friday, when great deals are on the line. Your website should ideally load completely within one to four seconds, as this time frame has a 12% to 30% conversion rate. The longer it takes for your site and its pages to load, the more likely it is that users will lose patience and abandon their purchases.

You should also optimize your website to avoid crashes or outages caused by a large number of Black Friday shoppers.

What We Like: Not only will optimizing your website improve conversion rates and help you avoid Black Friday blunders, but it will also improve your website’s overall functionality, which is important all year.

5. Offer irresistible discounts to loyal customers.

irresistible discounts to loyal customers

Offer exclusive deals to long-term customers to show your appreciation for their loyalty to your brand. Whether through giveaways, discounts, or BOGO, rewarding your customers for being loyal customers will encourage them to return long after Black Friday.

What We Like: Offering exclusive discounts and giveaways can help you clear out inventory before the new year.

6. Offer minimum spending incentives.

Offer minimum spending incentives

Offering minimum spend rewards is another way to encourage customers to spend. Customers receive a reward every time they spend more than a certain amount. A percentage off their purchase, free shipping, a coupon code, or a gift could be the reward.

What We Like: Minimum spend incentives can encourage customers to spend more and serve as a “thank you” for their faith in the company.

7. Instill a sense of urgency.

Instill a sense of urgency

Getting customers to act quickly is a great way to increase Black Friday sales. According to one entrepreneur, Marcus Taylor, creating a sense of urgency helped him increase sales by 332%. There are several ways to entice customers to act quickly, including:

Flash sales that last only a few hours or a single day

When an item is out of stock, use time-sensitive language such as “last chance,” “today only,” or “now.”

What We Like: Marketers can use email to promote flash sales or hold pop-up social media contests to get shoppers excited and ready to buy.

8. After Black Friday, follow up with customers.

The marketing does not stop just because Black Friday is over. Contact customers via email and inquire about their shopping experience. Are they happy with their purchase? You can also recommend other products based on what they have purchased or get them excited about Cyber Monday deals.

What We Like: This is an excellent opportunity to send personalized emails requesting honest feedback or recommending alternative products.

9. Make a holiday marketing schedule.

Make a holiday marketing schedule

Of course, the organization is the key to any marketing strategy. To keep track of your Black Friday marketing strategies, create a holiday calendar. Separate calendars may even be required for different marketing channels, such as social media or email.

What We Like: Managing other sales and discounts across multiple marketing channels can be overwhelming. You’ll be able to confidently track your strategies and progress if you create at least one marketing calendar.

BONUS POINTS:

Email marketing bonus points

Whatever strategies you choose to employ this year, keep the following in mind:

1.Keep track of your Black Friday strategies by creating one or more calendars.

2.Make sure your website and product pages are ready to handle a high volume of holiday shoppers.

3.To stay top-of-mind with your customers, use social media and email marketing.

Black Friday does not have to be a stressful time for your company. Implementing any of the above strategies will allow you to increase revenue and delight your

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