In today’s age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced a few years ago was Augmented Reality shopping. Before getting to know what is Augmented Reality Shopping, we should understand the meaning of Augmented Reality first.
What is Augmented Reality?
Augmented Reality (AR) is an enhanced version of the real physical world that is achieved through the use of digital visual elements, sound, or other sensory stimuli and delivered via technology. Businesses specifically engaged in mobile computing and business applications are noticing a growing trend in this sector.
As data gathering and analysis became more prevalent, one of augmented reality’s main objectives became to draw attention to certain aspects of the real world, deepen understanding of those aspects, and generate smart, approachable insight that can be used in practical
contexts. Such large data can, among other things, assist businesses in making decisions and provide an understanding of customer purchasing patterns.
Augmented Reality is not a new phenomenon. Augmented Reality was first achieved, to some extent, by a cinematographer called Morton Heilig in 1957. He created the Sensorama, a device that presented the viewer with sights, sounds, vibrations, and smells. Although it wasn’t computer-controlled, it was the first instance of an effort to enrich an experience with additional information.
What is Augmented Reality Shopping ?
This phenomenon allows customers to virtually try on and test products while shopping using an electronic gadget. Customers can interact with merchandise in a virtual store using Augmented Reality (AR). For instance, it may sound quite laborious and time-consuming to search around a big or unfamiliar grocery shop for all the things on your list. A shopping route
that directs the buyer to the items would be more practical. What if a buyer could discover more about a product just by glancing at it? This is how ‘Augmented Reality Shopping’ works.
There are various such apps available in the market serving their specific purposes namely Home Depot, IKEA, Wayfair, and zephyr.
How is AR revolutionizing the retail industry?
Every single retail item on the market nowadays has a wide range of possibilities that vary in terms of sizes, colours, brands, pricing, quality, and other factors. Before making a purchase, shoppers may feel more confident after using AR to try on the clothing.
61% of consumers say they prefer retailers with AR experiences. It helps people make the proper choices. For example, ordering eyeglass frames online can be very difficult because they must be exactly suited to each person’s facial shape. Leading optical companies have incorporated AR technology to aid clients in making the best decisions.
By allowing customers to put on clothes, shoes, eyeglasses, makeup, and even see what furniture, paint, or home décor would look nice in their houses, augmented reality helps businesses enhance conversion rates.
The ability to try on makeup using augmented reality is beneficial to users of web applications and online shoppers because it enables them to purchase the right shade of makeup for their skin tone and prevents them from making unnecessary purchases of items that cannot be returned once used or even opened.
As the products have been thoroughly viewed from every angle, this lowers the number of returns from buyers. AR can provide a brand more visibility in consumers’ minds and give it an advantage over rivals.
Thus, all this signifies how an upgradation in technology or introduction of new technology can significantly lessen human effort while also saving time and energy.