Gone are those days when traditional forms of marketing such as Billboards and printed media were the first choices of marketers for the publicity of brand products. In today’s time, this has got replaced by a new form of marketing called Mobile Marketing.
In simple words, mobile marketing refers to the marketing activities undertaken to reach the consumers directly through mobile phones to which the consumers are frequently connected.
With the introduction of smartphones that can easily get synced with the internet, businesses have begun sending videos, audio samples, and photographs of their products to customers to give them a brief demonstration of their products. A prominent example of this form of marketing includes the famous ‘Burn that ad’ campaign that Burger King ran.
WHY IS MOBILE MARKETING SO MUCH IMPORTANT THESE DAYS?
In today’s time, the majority of the population access internet from mobile phones rather than laptops or computers. According to a study by Flurry, today, people are spending an average of nearly three hours on their smartphones/tablets. This increase in internet and smartphone users has driven a revolutionary trend in mobile marketing.
Reasons behind the importance of mobile marketing include:
1.) Anytime accessibility to rapid services:
People desire reliable, simple, and speedy services. They are searching for a service provider who can meet their needs whenever they arise, whenever they may be and is accessible. A company can use mobile marketing strategies to get in touch with a user. A customer can readily provide feedback.
2.) Mobile has become a necessary part of daily life:
A mobile phone is a requirement for everyday living. It is portable and has become a favoured tool for E-shopping leisure time.
3.) Mobile devices are used in physical stores also, in addition to online stores:
Mobile services are often used by physical stores for advertising and providing services. Many retailers keep customers’ contact details to inform them about special offers and deals in the future.
4.) SMS Advertising:
Marketing has undergone a significant adjustment thanks to SMS and MMS. Customers get notified of sales or receive offers and discounts via SMS or MMS.
MOBILE MARKETING STRATEGY
Businesses apply various strategies for the promotion of their brand.
These types of mobile marketing strategies used by businesses include:
1.) Mobile applications:
Advertisers can incorporate advertisements into the design of mobile applications. Widgets, virtual machines, and native programs are all examples of mobile applications. For Example, Facebook is an excellent illustration of an application with advertisements.
Advertisements for this type of promotion are found in mobile games. Ads are frequently displayed to users while they are playing games. These advertisements may pop up or fill the entire page. Even occasionally, a user can see a video advertisement.
Location-based marketing promotes a business in that area by using the user’s mobile location and GPS. A user might, for example, be in Chicago. They could see advertisements for eateries nearby. Advertisers, however, have control over the radius of these advertisements.
4.) Push Notifications:
The push notifications are typically text messages provided by the server and can be enabled on a mobile device without the need for a specific application to be active.
When installing any service, consumers can enable push notifications and control pop-ups; however, it suits them best.
Therefore, in the end, the only thing we can say about this ‘New age form of marketing is that it is a relevant, helpful, and profit-making method for business organizations if used correctly.