Digital Payments on the Rise: Benefits & Reasons to Use Them

By Axis Mobi November 9, 2022

COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…

The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

By Axis Mobi October 6, 2022

The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…

The Future of Advertising: Programmatic Advertising

Programmatic Advertising: The Future of Effective Marketing

By Axis Mobi October 4, 2022

Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…

How can Digital Marketing improve the profitability of a firm?

By Axis Mobi August 24, 2022

Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…

The Evolution of Digital Marketing

By Axis Mobi August 23, 2022

In business, it is often said that 'your initial product is never your final product'. In the same way, the concept of 'digital marketing' also had to revamp itself many…

How to Create a Strong 2022 Digital Advertising Strategy for ANZ

Strong Digital Advertising Strategy Guide for ANZ in 2022

By Axis Mobi June 20, 2022

As COVID-19 remains in most countries, digital and e-commerce sales accelerate, and Google moves toward ending support for third-party cookies in 2023, 2022 will be a critical year for marketers.…

TOP 10 KEY ADVANTAGES OF PPC FOR ANY BUSINESS

By Axis Mobi May 13, 2022

PPC or Pay Per Click is one of the known forms of advertising for a performance marketing company where we pay a small amount whenever someone clicks on your ads.…

8 Brilliant Mother’s Day Digital Marketing Campaign Ideas

By Axis Mobi May 9, 2022

The Second Sunday of May, every year, is celebrated as Mother's Day. People begin making plans to make this day unique and memorable for their moms, grandmothers, and sisters. Being in…

How Businesses Are Using Artificial Intelligence in Digital Marketing.

How Businesses Are Using AI in Digital Marketing

By Axis Mobi May 5, 2022

AI in digital marketing enables businesses by automating and enhancing procedures. It allows marketers to save time on things that would be difficult, if not impossible, to complete manually in…

12 Women in Digital Marketing in 2021

By Axis Mobi March 8, 2022

You should be aware of these fantastic female marketers. As the internet was a massive game-changer in the timeline of technological growth, digital marketing has proven to be a significant…