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Home - Advertising - Page 2

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Top DSP Companies in the Market: Features and Offerings Comparison

Posted by By Axis Mobi October 12, 2023
Digital advertising has seen a significant transformation in recent years, with programmatic advertising at the forefront of this revolution. At the heart of programmatic advertising are Demand Side Platforms (DSPs)…
Read More
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Tips for Choosing the Right DSP for Your Advertising Campaigns

Posted by By Axis Mobi October 12, 2023
Introduction In the fast-paced world of digital advertising, choosing the right tools and platforms is crucial for the success of your advertising campaigns. Demand Side Platforms (DSPs) have become indispensable…
Read More
Growing Trend Of Investing In Cloud Technology

Growing Trend of Investing in Cloud Technology

Posted by By Axis Mobi September 21, 2023
Adopting cloud computing has played a vital role in driving various groundbreaking technology trends, including AI, IoT, and remote/hybrid working.  It is expected to continue facilitating the advancement of more…
Read More
Cover (71)

Is Thread a Meta Threat to Blue Bird? A Comparison

Posted by By Axis Mobi August 25, 2023
With the arrival of THREAD, a micro-blogging app, will it be a THREAT for Twitter? What do you think? Origin of Twitter  The concept for Twitter was first conceived by…
Read More
How Are The Companies Growing With Podcasting And Audio Storytelling

How Companies Growing with Podcasting and Audio Storytelling

Posted by By Axis Mobi August 4, 2023
Audio storytelling has become a valuable means for businesses to connect with their audience and promote brand loyalty, especially in the current digital era where attention spans are limited and…
Read More
Slow Growth Of India Mobile Internet In 2022 (1)

Slow Growth of India’s Mobile Internet in 2022

Posted by By Axis Mobi January 12, 2023
According to TRAI ( TELECOM REGULATORY AUTHORITY OF INDIA), India's internet user base grew 4.3% on-year in CY2021 to around 829.3 million after ongoing double-digit enlargement during 2015-20, witnessing the…
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Forecasting Five Trends That Will Update Digital Marketing In 2023

Digital Marketing Trends 2023: 5 Forecasted Updates

Posted by By Axis Mobi January 4, 2023
With the evolution of Digital Marketing every year, new trends and technologies top the list.  As 2023 has arrived, we expect a few trends to change how Digital Marketing works.…
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Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

Posted by By Axis Mobi December 1, 2022
According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…
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Black Friday Marketing Strategies to Remember

9 Black Friday Marketing Strategies to Remember for Success

Posted by By Axis Mobi November 24, 2022
The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…
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Digital Payments on the Rise

Digital Payments on the Rise: Benefits & Reasons to Use Them

Posted by By Axis Mobi November 9, 2022
COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…
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