Tips for Choosing the Right DSP for Your Advertising Campaigns

By Axis Mobi October 12, 2023

Introduction In the fast-paced world of digital advertising, choosing the right tools and platforms is crucial for the success of your advertising campaigns. Demand Side Platforms (DSPs) have become indispensable…

Growing Trend of Investing in Cloud Technology

By Axis Mobi September 21, 2023

Adopting cloud computing has played a vital role in driving various groundbreaking technology trends, including AI, IoT, and remote/hybrid working. It is expected to continue facilitating the advancement of more…

Is Thread a Meta Threat to Blue Bird? A Comparison

By Axis Mobi August 25, 2023

With the arrival of THREAD, a micro-blogging app, will it be a THREAT for Twitter? What do you think? Origin of Twitter The concept for Twitter was first conceived by…

How Are The Companies Growing With Podcasting And Audio Storytelling

How Companies Growing with Podcasting and Audio Storytelling

By Axis Mobi August 4, 2023

Audio storytelling has become a valuable means for businesses to connect with their audience and promote brand loyalty, especially in the current digital era where attention spans are limited and…

Slow Growth Of India Mobile Internet In 2022 (1)

Slow Growth of India’s Mobile Internet in 2022

By Axis Mobi January 12, 2023

According to TRAI ( TELECOM REGULATORY AUTHORITY OF INDIA), India's internet user base grew 4.3% on-year in CY2021 to around 829.3 million after ongoing double-digit enlargement during 2015-20, witnessing the…

Forecasting Five Trends That Will Update Digital Marketing In 2023

Digital Marketing Trends 2023: 5 Forecasted Updates

By Axis Mobi January 4, 2023

With the evolution of Digital Marketing every year, new trends and technologies top the list. As 2023 has arrived, we expect a few trends to change how Digital Marketing works.…

Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

By Axis Mobi December 1, 2022

According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…

9 Black Friday Marketing Strategies to Remember for Success

By Axis Mobi November 24, 2022

The holiday season is quickly approaching, and marketers everywhere are preparing for Black Friday. From optimizing your website to launching outstanding deals and giveaways, marketers must account for a lot.…

Digital Payments on the Rise: Benefits & Reasons to Use Them

By Axis Mobi November 9, 2022

COVID-19 Fuels the Global Rise in Digital Payments. The COVID-19 pandemic has accelerated financial inclusion, significantly increasing digital payments in tandem with the global expansion of formal financial services. According…

A basic guide to what is augmented reality

Augmented Reality Shopping: A Basic Guide

By Axis Mobi October 13, 2022

In today's age of rapid technological advancement, every tech-savvy individual knows how to utilize technology for their benefit in the best possible manner. One such technological advancement that got introduced…