Trustworthy Shield: Transparent Fraud Detection Policies

Building Trust with Advertisers through Transparent Fraud Detection Policies

By Axis Mobi February 5, 2024

In the ever-evolving landscape of digital advertising, one issue that continues to plague advertisers and publishers alike is ad fraud. Ad fraud refers to the practice of generating false interactions…

Optimizing Multichannel Campaigns - DSP Platforms

Best Practices for Multichannel Campaign Management Across DSP Platforms

By Axis Mobi February 5, 2024

Digital advertising has evolved significantly, and advertisers now have a plethora of channels and platforms at their disposal to reach their target audiences. Demand Side Platforms (DSPs) play a crucial…

Success Metrics Graph - Visual representation of key performance indicators for DSP advertising campaigns

Success Metrics for DSP Advertising Campaigns

By Axis Mobi January 19, 2024

To gauge the success of DSP advertising campaigns, focus on key metrics like Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS). Ensure audience relevance through segmentation, dynamic…

Visual guide representing key components of Demand Side Platforms (DSPs) - Real-Time Bidding, Audience Targeting, Data Integration, and Cross-Channel Marketing.

The Basics of Demand Side Platforms: A Guide for Marketers

By Axismobi January 16, 2024

In the dynamic world of digital advertising, marketers are constantly seeking tools and technologies to help them reach their target audience effectively and efficiently. One such tool that has revolutionized…

The Future of DSP Companies: Innovations and Industry Trends

By Axis Mobi October 25, 2023

In the fast-paced world of digital advertising, DSP (Demand Side Platform) companies play a pivotal role in shaping the landscape. These technology-driven firms have revolutionized the way advertisers purchase ad…

The Importance of Fraud Detection in Digital Advertising

By Axis Mobi October 23, 2023

In the ever-evolving landscape of digital advertising, where billions of dollars are spent annually to reach audiences across the globe, the threat of ad fraud is a persistent and costly…

Trends Shaping the Future of Digital Marketing Agencies

By Axis Mobi October 11, 2023

In the ever-evolving landscape of digital marketing, staying ahead of the curve is crucial for success. As businesses continue to embrace the digital realm for their marketing efforts, digital marketing…

7 Digital Marketing Trends That Topped 2022

Top 7 Digital Marketing Trends of 2022

By Axis Mobi December 7, 2022

In this digital age, keeping customer promises requires more than business acumen and seed capital. Companies must modernize their mindset and processes to drive growth and contentment in this digital…

How Space Technology is making Internet Communication Faster and More Reliable

Space Technology: Revolutionizing Internet Communication

By Axis Mobi November 2, 2022

Globalization: A Look-Back There are over five billion internet users in the world today, with an average of half a million new people joining every day. And it's not just…

The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

By Axis Mobi October 6, 2022

The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…