The future of shopping Augmented reality

Augmented Reality: The Future of Shopping

By Axis Mobi October 11, 2022

Augmented Reality : The retail industry has experienced unprecedented changes during the aftermath of the Covid-19 pandemic. The physical stores had to turn into digital ones for consumers. Although consumers…

The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

By Axis Mobi October 6, 2022

The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…

The Future of Advertising: Programmatic Advertising

Programmatic Advertising: The Future of Effective Marketing

By Axis Mobi October 4, 2022

Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…

How does App Store Optimization work?

By Axis Mobi September 27, 2022

App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…

Evolution of Artificial Intelligence in the field of Gaming

By Axis Mobi September 19, 2022

A large part of our childhoods has gone into sitting in front of computer screens or with our 'Play Station' devices and playing with our favourite video games ranging from…

Goodbye Third-party cookies! Is zero and first-party the answer?

By Axis Mobi September 6, 2022

Building a solid relationship with the public is one of the foremost responsibilities of marketers in the modern world. Marketers have used a variety of tactics in the past to…

Is 5G technology risky? Benefits and Drawbacks of the 5G network

Pros and Cons of 5G Technology: Benefits and Drawbacks

By Axis Mobi September 1, 2022

Despite the strength of 4G LTE, as we strain the network to its limits, we are swiftly outgrowing it. Major cities' current LTE networks are congested, with frequent slowdowns occurring…

HOW 5G WILL TRANSFORM THE WORLD

By Axis Mobi August 30, 2022

We have seen significant changes in the world around us during the past three decades. Changes such as the introduction of Smarter cars, faster phones, a communication breakthroughs, and modernization…

How can Digital Marketing improve the profitability of a firm?

By Axis Mobi August 24, 2022

Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…

The Evolution of Digital Marketing

By Axis Mobi August 23, 2022

In business, it is often said that 'your initial product is never your final product'. In the same way, the concept of 'digital marketing' also had to revamp itself many…