Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

By Axis Mobi December 1, 2022

According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…

The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

By Axis Mobi October 6, 2022

The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…

How does App Store Optimization work?

By Axis Mobi September 27, 2022

App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…

TOP 10 KEY ADVANTAGES OF PPC FOR ANY BUSINESS

By Axis Mobi May 13, 2022

PPC or Pay Per Click is one of the known forms of advertising for a performance marketing company where we pay a small amount whenever someone clicks on your ads.…