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Programmatic Advertising

Home - Programmatic Advertising

Multiple screens displaying diverse DSP platforms for effective ad campaigns.

The Benefits of Using Multiple DSP Platforms in Your Ad Campaigns

Posted by By Axis Mobi January 25, 2024
In the ever-evolving landscape of digital advertising, the use of Demand Side Platforms (DSPs) has become instrumental for advertisers aiming to reach their target audiences with precision and efficiency. DSPs…
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Business professionals shaking hands, representing collaboration and partnership.

Partnering with a DSP Company: What to Expect and How to Get Started

Posted by By Axis Mobi January 19, 2024
In the ever-evolving world of digital advertising, partnerships with DSP (Demand Side Platform) companies have become increasingly essential for advertisers looking to stay competitive and reach their target audiences effectively.…
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Success Metrics Graph - Visual representation of key performance indicators for DSP advertising campaigns

Success Metrics for DSP Advertising Campaigns

Posted by By Axis Mobi January 19, 2024
To gauge the success of DSP advertising campaigns, focus on key metrics like Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS). Ensure audience relevance through segmentation, dynamic…
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Visual guide representing key components of Demand Side Platforms (DSPs) - Real-Time Bidding, Audience Targeting, Data Integration, and Cross-Channel Marketing.

The Basics of Demand Side Platforms: A Guide for Marketers

Posted by By Axismobi January 16, 2024
In the dynamic world of digital advertising, marketers are constantly seeking tools and technologies to help them reach their target audience effectively and efficiently. One such tool that has revolutionized…
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Future of DSPs: Innovations and Trends in Programmatic Advertising

Posted by By Axis Mobi October 23, 2023
Introduction In the fast-paced world of digital advertising, staying ahead of the curve is crucial for advertisers seeking to reach their target audiences effectively and maximize their return on investment…
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Online Black Friday Sales Are At An All-time High

All-Time High Online Black Friday Sales | Record Breaking

Posted by By Axis Mobi December 1, 2022
According to Adobe Analytics, online Black Friday sales in the United States surpassed a record-breaking $9.12 billion this year, kicking off a strong start to the holiday shopping season despite…
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The Post-Cookie Future of Programmatic Advertising

Programmatic Advertising in the Post-Cookie Future

Posted by By Axis Mobi October 6, 2022
The digital advertising industry has had to adapt to consumer demand for stricter privacy controls around the world. GDPR and CCPA regulations, changes to IDFA by Apple, and Google's upcoming…
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The Future of Advertising: Programmatic Advertising

Programmatic Advertising: The Future of Effective Marketing

Posted by By Axis Mobi October 4, 2022
Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…
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Is 5G technology risky? Benefits and Drawbacks of the 5G network

Pros and Cons of 5G Technology: Benefits and Drawbacks

Posted by By Axis Mobi September 1, 2022
Despite the strength of 4G LTE, as we strain the network to its limits, we are swiftly outgrowing it. Major cities' current LTE networks are congested, with frequent slowdowns occurring…
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