Programmatic Advertising: The Future of Effective Marketing
Remember the iconic scene from the 2002 sci-fi film "Minority Report," in which a camera scans Tom Cruise's retina and a billboard calls out to him, "John Anderton! You could…
How does App Store Optimization work?
App store optimization, in simple words, is the process of optimizing or making the most effective use of mobile apps to rank higher in an app store's search results. In…
Evolution of Artificial Intelligence in the field of Gaming
A large part of our childhoods has gone into sitting in front of computer screens or with our 'Play Station' devices and playing with our favourite video games ranging from…
Goodbye Third-party cookies! Is zero and first-party the answer?
Building a solid relationship with the public is one of the foremost responsibilities of marketers in the modern world. Marketers have used a variety of tactics in the past to…
Pros and Cons of 5G Technology: Benefits and Drawbacks
Despite the strength of 4G LTE, as we strain the network to its limits, we are swiftly outgrowing it. Major cities' current LTE networks are congested, with frequent slowdowns occurring…
HOW 5G WILL TRANSFORM THE WORLD
We have seen significant changes in the world around us during the past three decades. Changes such as the introduction of Smarter cars, faster phones, a communication breakthroughs, and modernization…
How can Digital Marketing improve the profitability of a firm?
Without a doubt, the internet has ingrained itself deeply into modern life. People typically use Google, one of the top search engines, to find any goods or services they require.…
How Can Mobile Ad Fraud Be Prevented in 2022?
"Mobile ad fraud" means using mobile advertising technologies to defraud advertisers, publishers, or supply partners. Mobile ad fraud can take many forms, including fake installs and impressions or generating views…
Mobile Marketing Guide: Basics and Benefits
Gone are those days when traditional forms of marketing such as Billboards and printed media were the first choices of marketers for the publicity of brand products. In today's time,…
Cyber security Startups Gaining Global Traction Domestically
The Covid-19 pandemic has sped up digital change globally to previously unheard-of levels. The pandemic has altered how people interact and conduct business, increasing our reliance on mobile phones, computers,…